Why British Bike Brands Are Coming Back

DaveM

DaveM

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The Chinese Zodiac may have given us the Year of the Ox for 2021, but MCN thinks it should be rebranded as the Year of the British bike – and no wonder. With bigwigs like Norton, Triumph, Royal Enfield, BSA, and others bouncing back for the second millennium’s new decade, we’re more than a little excited for the masses of machines that have been – and are about to be – reintroduced to the mass market.

But how have all these brands been able to come back to life?

We’re told a few juicy details from MCN.

A view of Triumph's facility

Source: MCN​


Firstly, we’re told that “the tempting combination of world-leading engineering expertise and evocative brand names” is in part to blame for the resurgence. Leading-edge schools such as Coventry and Warwick pose a tantalizing treat for the automotive industry by supplying “a steady stream of new talent,” which in turn lures companies in to lay development facilities in the area.

Local facilities that breed local, solid, British-made bike brands.

A side view of British bike brands

Source: MCN​


Secondly, Triumph has played a massive role in “single-handedly [keeping] the lights on for the British bike industry.” The report emphasizes that this is since the ownership of John Bloor, a brilliant billionaire businessman who owns Bloor Holdings, the parent company for Triumph.

Also, what better way to ensure a bike brand is able to stay steady than to have that bike brand be one of multiple businesses thriving along the chain of financial support that is Bloor Holdings?

Lastly, we recount the thriving motorcycle R&D industry Britain’s motorcycle community has. It’s purportedly “packed with skilled personnel who (interestingly enough) learnt the ropes at Triumph.”

A side view of British bike brands

Source: BizBehindSports​


It stands to reason, then, that the companies of old are at a greater advantage than they were a scant 50 years ago – and you can thank Triumph’s clever handling for the hand-up.

Drop a comment below letting us know what you think – you know we love hearing from you, and as always, stay safe on the twisties.

The post Why British Bike Brands Are Coming Back appeared first on webBikeWorld.

Source...
 
Bsa? Id like to see what they have planned. Hope its not sport bikes.
Too bad most arent made in g.b. anymore. That outta keep em affordable tho. Except new triumph are expensive.i have a 2013 t100 thats made in thailand. I still love it but i dont feel right sporting the union jack.
 
By far my favorite bike was my '66 T-100C (Jack Pine) Triumph. it was light and had big knobbly tyres and batteryless mag ignition. Used to take lots of shortcuts over railbeds and empty business lots. One night on a route I used to get to a sweethearts house, the watchman strung a cable across. The Lucas (Prince of Darkness) light was barely illuminated in time to stop. The result was my single clock was now canted upward at the precise angle of the 2012 Scramblers. I always thought it were a jaunty angle for 1966 and I left it thataway!
 
Saw the new Indian owner of BSA interviewed and he maintains the new BSA will be built in the UK.
Of course could be using the same script as Triumph and once established........
Makes one wonder what other unique British brands could re appear. Took my bike test on an Ariel Arrow one week after turning 17. Ariel made some jolly nice bikes. Of course a Black Norton Commando was my fave back then.
Hilarious, couldn't afford one back then and can't really afford one now. Funny how nothing changes.
I would have to offload my 67 Bonneville which I have invested a lot of time and money making it a reliable daily ride that I ride once a week. With three cars and three bikes I really don't have the space for anymore or the time to do the maintenance (or have a convincing argument for my wife that I need a fourth bike, which is the real reason). When I do finally retire I will have lots more time but lots less money.
Whatever happens all this new investment in motorcycles is a great thing that helps protect our right to ride bikes in so many ways and helps to stop bike riders being marginalised out of existence. I really like it when the new bikes remain faithful to their ancestry in looks and the new BSA seems to do just that.
 
It's a totally different world that we inhabit now compared to fifty+ years ago when we come to manufactured goods. The supply chain is global and is changing all the time - of course manufacturers will go to where they can operate most efficiently (cheaper) and consumers rarely question where their products are made. In the case of household goods that still sport British, European and US names, that will usually mean China and increasingly India.
If your kettle, microwave oven or laptop etc comes from the far east and we've got used to that, why all the fuss and teeth grinding over whether Triumph manufactures mainly outside of UK?
Even BMW have huge plants in Brazil, China, India, Mexico, the Netherlands, South Africa, the United Kingdom, and the United States - funny how we don't seem to see the same reaction to them although its true they continue to manufacture in Germany.......how comes they can do it and still make money? Same with the French car industry.
I started out my engineering career in manufacturing in the UK back in the 70s so have watched in horror as once huge UK companies have fallen away or gone altogether - I wound up in customer service with foreign owned firms working on imported equipment. As long as we provided good and reliable service, nobody really cared less where the machinery was made.
 
Marketing Bull
 
DaveM said:
The Chinese Zodiac may have given us the Year of the Ox for 2021, but MCN thinks it should be rebranded as the Year of the British bike – and no wonder. With bigwigs like Norton, Triumph, Royal Enfield, BSA, and others bouncing back for the second millennium’s new decade, we’re more than a little excited for the masses of machines that have been – and are about to be – reintroduced to the mass market.

But how have all these brands been able to come back to life?

We’re told a few juicy details from MCN.

A view of Triumph's facility's facility

Source: MCN​


Firstly, we’re told that “the tempting combination of world-leading engineering expertise and evocative brand names” is in part to blame for the resurgence. Leading-edge schools such as Coventry and Warwick pose a tantalizing treat for the automotive industry by supplying “a steady stream of new talent,” which in turn lures companies in to lay development facilities in the area.

Local facilities that breed local, solid, British-made bike brands.

A side view of British bike brands

Source: MCN​


Secondly, Triumph has played a massive role in “single-handedly [keeping] the lights on for the British bike industry.” The report emphasizes that this is since the ownership of John Bloor, a brilliant billionaire businessman who owns Bloor Holdings, the parent company for Triumph.

Also, what better way to ensure a bike brand is able to stay steady than to have that bike brand be one of multiple businesses thriving along the chain of financial support that is Bloor Holdings?

Lastly, we recount the thriving motorcycle R&D industry Britain’s motorcycle community has. It’s purportedly “packed with skilled personnel who (interestingly enough) learnt the ropes at Triumph.”

A side view of British bike brands

Source: BizBehindSports​


It stands to reason, then, that the companies of old are at a greater advantage than they were a scant 50 years ago – and you can thank Triumph’s clever handling for the hand-up.

Drop a comment below letting us know what you think – you know we love hearing from you, and as always, stay safe on the twisties.

The post Why British Bike Brands Are Coming Back appeared first on webBikeWorld.

Source...
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I've noticed that here in the USA, almost every commercial on TV that has a 'bike' in it are invariably Brtit Bikes.
 
The new BSA was mentioned. Lots of pictures on the internet.
It's a single cylinder and holds very true to the style of the old British singles.
It has been tested by magazine writers and got good reviews. It should be in British showrooms soon - maybe even now.
 
I'm sure it is Great, but I'm content with my Enfield Bullet 500 now that I replaced the EFI with an Amal carb, eh ?
 
I am also noticing more British bikes in the new TV series that watch, very nice to see this.
 
DaveM said:
I am also noticing more British bikes in the new TV series that watch, very nice to see this.
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There is a commercial on US TV that I see quite often for some sort of medication. It shows a young woman pulling the sheet off a vintage Triumph twin. It doesn't show her starting it WINK but then she's out on the road on it with another rider. Only people like us would catch on to what she's riding.
 
The Newfoundland tourism add has what certainly looks like a Triumph and ridden by someone who certainly looks like a lady . The have the nicest adds and others are starting to copy them . I think it’s Amazon that has grandma on the back after her grandson buys her a helmet on line .
When you count how many F 1 teams are home based in the UK , there’s got to be lots of talent there . I have a Triumph t shirt and cap which I seldom wear but I would put a decal on the truck back widow if I could find one
 
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wholeinthehead said:
I've noticed that here in the USA, almost every commercial on TV that has a 'bike' in it are invariably Brtit Bikes.
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I've long said that unless they need a specific type or brand, that most movies & TV have Triumphs in them because nobody hates them... And they're cool.

But some are tribal about their V-twins or sport bikes, but none of them hate on Triumphs.
 
Arrowbear rider said:
I've long said that unless they need a specific type or brand, that most movies & TV have Triumphs in them because nobody hates them... And they're cool.

But some are tribal about their V-twins or sport bikes, but none of them hate on Triumphs.
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I lived in Lake Arrowhead for a year after my Wife died, to grieve. Off the main Hiway there was an 'historical property' that was a combination restaraunt/lodge (I forget the name). They gave fancy dinners & private parties & such, but on Wednesday nights they had open to the public live R'n'R. If it weren't for that, I would have been very lonely in my cabin by the lake owned by a millionaire & surrounded by millionaires. You don't exactly go up to them when they're on vacation with a beer in your hand & go "Let's Party", eh ? I would have to bike over to Big Bear on my Triumph for that. 2014-2015.
 
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Arrowbear rider said:
I've long said that unless they need a specific type or brand, that most movies & TV have Triumphs in them because nobody hates them... And they're cool.

But some are tribal about their V-twins or sport bikes, but none of them hate on Triumphs.
Click to expand...
The powers that be at the “ Motor Company “ in Milwaukee may have wanted too much money to allow their v-twins to be in those commercials. Just sayin’ ….
Go Brits .
 
It was a fantastic time in Murietta. I had no camera, but I finally found a pic of my 'Engine Ponie' prior to my mods that I am still waiting for some parts. Will post when complete. Many persons took pics of me at the Jazz/Blues Festival, but my bike was safely in a garage. If those pics are 'published', I will post any that are not a 'testament' to vanity.Engine Ponie.jpg
 
UpNDown said:
The powers that be at the “ Motor Company “ in Milwaukee may have wanted too much money to allow their v-twins to be in those commercials. Just sayin’ ….
Go Brits .
Click to expand...
Yep. That's what I figgered also.
 
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